Why people don’t buy from your website?

You work hard to setup your website. You offer best possible prices. You are sincere, honest and credible. But you are still not able to make a single customer. What is missing? Web credibility, probably.

Too often, in a business setting, we try to pretend and portray ourselves something other than we actually are. Our customers might ingnore many of our pretensions in the physical world. They have other securities and assurances like knowing us where we actually live or work etc.

Not so in the virtual world known as Internet. Portraying a picture of yours on website which is far from reality is not going to work for long. Would-be customers are visiting not only your website but hundreds and thousands of others. They have been trained to judge, often quite accurately, who you actually are.

You may not be dishonest or trying to cheat but portraying an untrue picture still has negative impact on your website.

This is more true in this age of Internet based social networks. Stanford university has prepared 10 guidelines for building web credibility. Fake these or be close to the truth; it is your choice.

  1. Make it easy to verify the accuracy of the information on your site.
  2. Show that there’s a real organization behind your site.
  3. Highlight the expertise in your organization and in the content and services you provide.
  4. Show that honest and trustworthy people stand behind your site.
  5. Make it easy to contact you.
  6. Design your site so it looks professional (or is appropriate for your purpose).
  7. Make your site easy to use — and useful.
  8. Update your site’s content often (at least show it’s been reviewed recently).
  9. Use restraint with any promotional content (e.g., ads, offers).
  10. Avoid errors of all types, no matter how small they seem.

Full article is here.


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