You can’t — or you don’t want to?

Linchpin by Seth Godin is a great book. In this book Seth inspires us to do something great, on our own. He explains why we don’t need big corporations to get the best out of us. And he pushes us quite hard, gently.

We want to be the best but … if ….

These “but” and “if” are real hurdles. Here is a question Seth asks. (p32):

I’d like to ask for a simple clarification.

You can’t — or you don’t want to?

I’ll accept the second. It’s quite possible that you don’t want to. It’s possible that making this commitment is too scary or too much work. It’s possible that it appears too risky to put yourself on the line and make a commitment to become indispensable. A commitment like this raises the bar, and for some people, that might be too high.

Perhaps you don’t want to because it feels financially irresponsible. I think that’s an error in judgment on your part, since becoming a linchpin is in fact the most financially responsible choice you can make. But that’s your call, and if you decide you don’t want to, fine with me.

But can’t?

I don’t buy that for a second.

Well said Seth.


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