Why complexity is so popular?

Why do people go for complicated things/solutions when they know simple is good or when a simple solution can actually deliver for them.

Don Norman
writes:

I am simply pointing out a fact of life: purchasers, on the whole, prefer more powerful devices to less powerful ones. They equate the apparent simplicity of the controls with lack of power: complexity with power. This doesn’t mean everyone. it does mean the majority, however, and this is who the marketing specialists of a company target.

So simplicity faces two challenges:

  1. Design a simple but really good enough product.
  2. Change perception about your product as being really good enough.

Second one is not easy. You need to teach, advertise and/or build communities (tribes) around your product or service.

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