I am simply pointing out a fact of life: purchasers, on the whole, prefer more powerful devices to less powerful ones. They equate the apparent simplicity of the controls with lack of power: complexity with power. This doesn’t mean everyone. it does mean the majority, however, and this is who the marketing specialists of a company target.
So simplicity faces two challenges:
- Design a simple but really good enough product.
- Change perception about your product as being really good enough.
Second one is not easy. You need to teach, advertise and/or build communities (tribes) around your product or service.