There was a time when you could get away saying “It is a trade secret”. We were doubtful whether there really existed some secret or you were just bluffing. We were really not sure. We gave you benefit of doubt and status of an expert.
It is really amazing how Internet has changed all this. All amazing people in the world are sharing their wisdom and expertise generously through free ebooks, websites, blogs and social media tools.
We still need you as an expert. We still want to pay you handsomely because you are an expert and can help us ignore the 90% which does not matter.
But now we know you are not an expert. You are just bluffing us about secret knowledge. And we know this for sure.
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