There are many compelling reasons. One of these is trust.
Internet makes it possible to sell your product, service or idea to millions of people in the world. But why do these millions of people will trust you with whatever you say on your website?
There is an old internet adage which says that “on the internet, nobody knows you are a dog
It is quite easy to look like the biggest textile manufacture or the “most respected” consultant through a cleverly built website. And everybody knows this.
Your blog makes it possible to start a dialog with people you have not met with and let your would-be customers know your commitment and expertise. It is a free, simple but extremely powerful tool to build the trust. Now every body knows you are not a dog.