Buzzwords

UK’s local authorities body has warned the British bureaucrats to stop using buzzwords, saying they confuse people and prevent residents from understanding what local governments do.

This body prepared and sent a list of 100 buzzwords which includes words like synergies, stakeholders, sustainable communities, empowerment, coterminosity, revenue stream among others.

Two years back, I attended a discussion at LCCI about developing service oriented business and exporting services. Participants were few foreign consultants, secretary of a government department and few other ‘intellectuals’. This discussion was full of so many buzzwords that I had troubleg concentrating what everyone was saying. The end result of this discussion was obvious. We accomplished nothing during the 2 hours session.

If British people are having difficulty understanding buzzwords, how can our people be comfortable with these. It is time that we clear our websites, marketing material and discussions of these buzzwords.

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